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Email and brand audit

Email Marketing Audit

Find the clearest opportunities in the current email programme, then prioritise the changes that can improve relevance, consistency, and conversion.

€750 · 2-week lead time

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Separated mineral layers exposing a dark performance seam between promise and delivery.

The Email Marketing Audit examines how the programme communicates the brand and moves a subscriber toward action. It looks at the message, structure, experience, and the decisions that shape each campaign—not only isolated open or click figures.

The findings are organised by priority so the team knows what to address first. The result is a practical audit report that connects email improvements to the wider brand and customer experience.

The audit is €750 on a two-week lead time — from receiving access to the campaigns to the delivered priority report.

The work

What you leave with.

Concrete outputs designed to guide decisions after the engagement ends.

01

Brand clarity questionnaire

A short foundation that connects the audit to the brand story, audience, offer, and current objectives.

02

Email programme review

An assessment of the current message, structure, campaign experience, and relevant email touchpoints.

03

Brand consistency review

A check of how well the email experience reflects the wider brand and customer promise.

04

Priority matrix

Recommendations grouped by urgency and value so the team can act in a deliberate order.

05

Audit report

A packaged record of the findings across email, brand, design, user experience, and next actions.

The process

How the work moves.

A visible sequence with a purpose at every stage.

  1. 01

    01

    Frame the audit

    Clarify the audience, brand story, current programme, and the business question behind the review.

  2. 02

    02

    Inspect the experience

    Review the selected campaigns and touchpoints across message, structure, design, and customer journey.

  3. 03

    03

    Prioritise

    Separate immediate corrections from deeper strategic or production work.

  4. 04

    04

    Hand over the report

    Package the findings and explain the order in which the recommendations should be considered.

The fit

Built for this moment.

The business situations where this work creates the clearest next step.

A young email programme

The business has started sending but has not yet established a clear strategy or consistent customer experience.

A weak sales season

The team wants to understand the current programme before investing further in traffic or campaign production.

An internal refinement

The business is keeping execution in-house and needs a professional outside view of the priorities.

A newsletter without direction

Email activity exists, but its role in the customer journey and wider marketing system is unclear.

Frequently asked questions

What does the Email Marketing Audit review?

The audit can review messaging, campaign structure, brand consistency, design, user experience, and how the selected emails support the customer journey.

How are the recommendations organised?

The findings are packaged with priority guidance so you can distinguish immediate corrections from larger strategic or production work.

Does the audit include implementation?

The audit covers diagnosis and recommendations. Campaign production or ongoing email execution can be scoped separately after the priorities are clear.

How much does an Email Marketing Audit cost?

The audit is €750 — a flat fee, not a floor. That covers the brand clarity questionnaire, the email programme review, the brand consistency review, the priority matrix, and the packaged audit report, delivered on the published two-week lead time. The scope is fixed to one programme and one report, so there is no variable that moves this figure the way it does on Kickbrand's other services. If the findings point to production or ongoing execution work, that stays out of the fee and is scoped separately once the priorities are clear.

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