How Your Staff Members Can Grow Your Business Reputation and Help You Connect with Your Community?

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    Kickbrand Services LTD
business reputation

In a competitive market, you need all the help you can get to grow your reputation and connect with your community. And it’s not just about advertising or social media! You have to start by getting people talking about your business in person. In other words, how do you get customers talking? The answer is simple: hire great employees!

It sounds counterintuitive, but if you want customers to talk positively about your company, let them interact with friendly, competent staff members who are knowledgeable and enthusiastic about what they do. It may be old-fashioned, but customer service has never been more important than today.

This is when so many consumers make their purchasing decisions online from reviews of companies like yours. The key is to make sure your staff is building the right relationships with customers; here are some ways you can do that:

1. Make Everyone a Brand Ambassador to grow your business reputation

It’s not just salespeople who interact with customers, every member of staff should act as an ambassador for your company! This means that every time they meet someone new, they need to know what your brand stands for and how it can benefit them.

Before you meet someone:

  1. Create a short pitch about why your company provides value.
  2. When you come across customers, think about what could be useful for them, being sure to use their names in conversation.
  3. Be friendly but professional at all times - smile!

2. Training Matters for business reputation

No one likes to see staff members making the same mistakes repeatedly. Everyone needs training to succeed, whether working in your company or just starting.

Train your team well so that everyone knows how to handle customer relations. You can even create an internal wiki or blog where employees can learn from each other’s experiences. The more they interact with customers, the better!

3. How Can Employees Connect With Customers and grow your business reputation?

Not everyone is outgoing or can easily make friends with strangers - which means your team might need some extra help to get them talking to customers. By giving employees various ways to engage positively with customers, you will create a strong support system and boost your business’s reputation!

Here are some ideas:

  • Create a system where employees can rate each other on their performance
  • Create opportunities for employees to connect with customers through social media, whether that’s Facebook or Twitter
  • Provide incentives to employees who get the most positive feedback from customers
  • Give more responsibilities to team members with outgoing personalities so they can easily create connections with new customers
  • Encourage everyone in your workplace to think of ways they can offer support to their colleagues who are struggling to make friends

4. Encouraging Social Outings

Every business is different, which means your employees will have different needs. If you want your staff to be more proactive when connecting with customers, why not encourage them to get together outside of work?

This could mean organizing a group lunch or setting up social outings after hours where team members are encouraged to get to know each other. This will boost your business’s reputation and encourage employees to trust and work with one another more effectively.

5. Your staff is a reflection of your business!

Imagine a staff member being rude to a customer, either on the phone or in person. Even if that employee were not responsible for selling them something, they would still be judged as an extension of your company.

Your customers will think: "if this person represents their brand, what does that say about this company?"

This means you need to take responsibility for your staff and ensure they are not only friendly but informed about your products, services, and the principles of your business. This will help build trust between customers and your staff, leading to more sales!


So, what do you think? How can you help your staff create more positive connections with customers and bring that into the workplace? It depends from business to business. You have to do your research and find out what works for your company, but the possibilities are endless! Good luck with implementing any of these ideas in your business!

Fancy learning more tips for your business? We’ve got you covered! Check out our latest article that reveals the significance of business strategy for every type of business. Subscribe to our newsletter or book a Marketing Consulting Session with a seasoned expert to get a second opinion, marketing guidance, or an actionable roadmap.

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