Journal

Get all the latest posts and tutorials on Brand Strategy and Marketing

email marketing campaign

Case Study: Innovative Eco-Friendly Home Goods Brand

In today’s market, where environmental sustainability has become a key factor for consumers, an eco-friendly home goods brand has leveraged a powerful marketing strategy...

video marketing

How Video Marketing Can Boost Your Brand’s Online Presence

Video marketing has become an essential part of digital marketing strategies for businesses of all sizes. With the rise of social media platforms, video...

marketing trends 2023

The Top Marketing Trends You Need to Know for 2023

As we begin a new year, it’s time to start planning your marketing strategy for 2023. With new technologies emerging and consumer behavior evolving,...

marketing strategy

5 Essential Marketing Strategies for Small Business Owners

As a small business owner, creating an effective marketing strategy can be a daunting task. With so many marketing channels and tactics available, knowing...

7 Steps to Transform Your Business into a Brand

In today’s competitive market, it’s not enough to have a good product or service. To stand out, businesses need to create a strong presence...

digital marketing

Digital Marketing: Why should small businesses consider using one?

Whether it is a small or large business, having an online presence is becoming more and more important. Digital marketing is a great opportunity...

business reputation

How Your Staff Members Can Grow Your Business Reputation and Help You Connect with Your Community?

In a competitive market, you need all the help you can get to grow your reputation and connect with your community. And it’s not...

How to Develop a Unique Selling Proposition for Small Businesses

Small businesses have to work twice as hard as large businesses to get noticed. Not only do they have to offer a quality product...

digital agency

Digital Agency: 5 reasons why you need one today

If you are a business owner who has been in the industry for years, there is a good chance that you have heard of...

pr strategy

Public Relations Strategy for Business

Businesses can greatly benefit from a public relations (PR) strategy. A well-planned and executed PR strategy can help build awareness of your company, create...